The first and foremost rule is to always follow the rules. If there are already filling forms, it makes no sense to think, so that the most useful is to find and use platforms and templates, marketing plans and creative strategies formats (hopefully Word format so they can be clear and write.) In any case, since the formats are all different and in some cases come in English, or very fat books to read, much less to buy, should have a boss who tells one to do to just do it without worry about thinking.
The second step is simple, and that advertising should be simple, spontaneous and impulsive irrationally, even so marketing should seek immediate results at all costs. It is therefore based solely on the product, its strengths and beauties. In case of not having them, it is simple: INVENTEL features that do not have, say that "the best" or the infallible rule "is the cheapest and yielder. " Great ... that way people will buy it immediately but does not remember the brand and in the future when the price goes down competition you lose your customers.
The third standard errors publimercadológicos is also easy to apply. This is the so-called "principle of obedience." In this case, because with the current economic downturn and come should safeguard and protect jobs, because the magic word is the popular SI. Anything that the client asks, say yes, though it seems absurd and pretentious for what he required for this are the advertisers who do wonderful creative and invent nothing magical solutions. What the brief is not understood, that the product is horrible, that the client wants to be the market leader this evening? Perfect, no problem, photoshop can do everything, while the copy is short and the picture is cool the chances of success. As the song says "no ugly women, there is little alcohol." Do not forget to decorate the notice with a silicone blonde, good taste always matters.
Fourth principle of learning by the method of error: The research is for nerds, freaks, geeks and ugly people. And all we know, we are in the XXI century, the Internet is all it is "logical" to do and then explain. That money is lost in research is better spent on year-end party in the company, advertisers and of course marketing and advertising consultant with fireworks and champagne celebrate the unstoppable increase in sales and sudden death competition because of the great plan marketing "is the man cranio sales and marketing china."
The fifth infallible law of error is one and seems to be the only absolute truth in the world of business: The live lives of bobo. If the equation is: Consumer = Bobo: and Live = Marketing, says it all. Avívese and scoop out the silver pocket is dead customer can not wait to spend and do not know how. You just have to tell you that "investing." For that you made the profession so that he who knows not let yourself advice.
equivocate and be happy, the essence of marketing is innocent and pure error. Seems to know and you will.
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